Connected packaging refers to technology-embedded packaging, including NFC tags, RFID tags and QR codes, that allows for data exchange between the packaging and external devices, like smartphones. It enables product tracking, brand engagement, and supply chain management, and provides consumers with more information about the product by just scanning a QR code or tapping their mobile device to the packaging. This improves trust and transparency for the brand and also allows for better inventory management for the business.
QR (Quick Response) codes are a type of barcode that can be scanned using a smartphone camera and a QR code reader app. They can be used to store and share various types of information, such as URLs, contact information, and product details.
NFC (Near Field Communication) is a wireless communication technology that allows for the exchange of data between devices over short distances. It is based on radio frequency identification (RFID) technology, similar to Bluetooth and WiFi, however, it is designed for close-proximity communication between devices. It's used in mobile payments, transportation systems, access control, product identification and marketing campaigns. NFC technology is a secure and convenient way to exchange data between devices.
By strengthening connection and engagement with consumers, a brand can increase customer loyalty, improve brand perception, drive sales, gain valuable customer insights and increase brand advocacy. This ultimately leads to greater success and growth for the business. Connect with the connected packaging specialists at Cellr to learn more.
Connected packaging improves product sustainability by enabling product tracking, smart inventory management, recycling, product authenticity and traceability, brand engagement and reducing the use of physical packaging materials. It helps businesses to identify and address sustainability issues in their supply chain, reduce waste and increase efficiency, while encouraging more sustainable choices among consumers.
Connected packaging, also known as smart packaging, can protect your brand by providing a way to authenticate the product and ensure it is not counterfeit. This can be done through the use of QR codes, NFC tags, and other technology that allows consumers to verify the authenticity of the product. Additionally, connected packaging can also provide valuable information to consumers such as product expiration dates and usage instructions. This can help to improve the overall consumer experience and build trust in your brand.
QR codes that redirect consumers to a website can provide additional information about your product and build your brand. However, dynamic connected packaging, such as using Cellr, can enhance consumer experience by providing real-time, personalised and interactive content that aligns with the moment you wish to create. This can help increase consumer confidence through authentication, provide valuable information to consumers, and build strong engagement through gamification or rewards programs.
Connected packaging allows the collection of first and third-party data, providing valuable insights into target demographics. This can be used to inform product development, marketing strategies and business decisions, as well as tailor marketing efforts and better target desired demographics by gathering customer engagement, feedback, behavior, loyalty, market trends and purchase history.
Cellr is the ultimate solution for seamlessly connecting the physical world with a digital experience. With Cellr, you can easily create and manage QR codes, NFC, and other connections that provide a seamless user experience. The platform is designed to be code-free, making it easy to manage and update your content. Additionally, Cellr's analytics and reporting capabilities give you valuable insights into your consumers, enabling you to make data-driven decisions that drive engagement and growth. So, using Cellr, you will be able to bridge the gap between the physical and digital worlds and take your business to the next level.
